Vice President, Sales
Before joining Vit-Best Nutrition in October 2015, John Altenberg was with NBTY where he served as Vice President/General Manager of Contract Manufacturing for the previous seven years. At NBTY, John successfully merged Leiner’s Contract Manufacturing customer base into the NBTY portfolio. With profit and loss responsibility for the entire division, John was able to raise profit margins with all major customers.
From 1989 to 2008, John was with Leiner Health Products, where he held a number of leadership positions. Most recently, as Vice President/General Manager of Contract Manufacturing, his efforts to grow the business with Consumer Healthcare Divisions within the pharmaceutical industry were so successful that Contract Manufacturing was noted as a “primary growth engine” in the company’s 10-Q press releases.
Some of John’s numerous other accomplishments at Leiner included development of strategic trade marketing programs for the largest FDMC customers, commencement of a Category Management group to provide the data needed to identify opportunity gaps and merchandising recommendations for retailers, and an icon-based system to classify nutritional supplements according to their specific benefit(s).
John’s career also includes experience in the consumer magazine sales and food product marketing fields.
John earned his B.S. in Business Administration from San Diego State University, and MBA from Pepperdine University.